28 February 2026 · Our Staff
From Sales Consultant to Group Sales Manager: Building a Career in Truck Sales
As the industry continues to evolve, we sat down with Stewart Scoon to explore his journey in the trucking world. From his early days in automotive sales to leading the team at Adtrans Hino, Stewart shares how he’s navigated change, built lasting customer relationships and embraced new technology — including the 300 Series Hybrid Electric — to drive both team and customer success.
From Cars to Trucks
Starting in 2000 at Toyota, Stewart built a strong foundation in vehicle sales, customer service, and dealership operations. While his early years focused on passenger vehicles, he occasionally crossed paths with the commercial side of the industry. “I’d sold some trucks before to some of my car customers… so I knew a little bit about the truck side of it,” he recalls.
By 2016, seeking a new challenge and a change of pace, Stewart joined Adtrans Hino as a Business Development Manager, drawn by the team and the opportunity to broaden his experience in the industry. “There was a lot of training - learning the technical side, understanding the laws and guidelines for building trucks and registering them,” he explains.
His progression was steady: from BDM to now Group Sales Manager, overseeing multiple branches while continuing to sell. Stewart splits his time between branches, catching up with staff, managing key accounts, and overseeing deliveries. “It’s pretty busy - putting out fires is part of the job,” he laughs.
Even when traveling, the deals don’t stop. “It doesn’t matter where I am - I was in Fiji and sold two trucks over the phone,” he says.
![Paragraph with image]()
Recognition Along the Way
For Stewart, selling trucks is as much about people as machines. Every interaction with a customer is an opportunity to build trust and strengthen long-term relationships. “Always talk to them. Always keep in contact… drop them a text, drop them an email,” he says. Beyond the dealership, Stewart notes that shared experiences, like attending major events with clients, help maintain engagement. “A lot of my big customers, we do a lot of social engagements… taking four or five customers to the V8s,” he notes.
His dedication to these relationships hasn’t gone unnoticed. In 2025, Stewart was named Salesperson of the Year at the Hino Dealer of the Year Awards - a recognition that highlights not just his sales achievements but the trust and connections he’s built across the industry. “It’s nice to be recognised amongst your peers,” he says modestly. Stewart explains the philosophy behind his success: “Listen to the customer and build rapport… if you have a good enough rapport, you can pretty much sell anything."
Navigating Industry Change
Over the years, Stewart has witnessed dramatic shifts in the automotive industry, like the COVID-19 pandemic. “We were selling remotely - everything was via phone and email. There was just physically no contact,” he recalls.
At the same time, hybrid technology began to reshape the industry. “We’re right on board with the hybrid… it’s a good product, and there’s confidence there” he says. With support from Hino Australia, including training and product familiarisation led by Aaron Daniel (Sales Manager of Future Technology & Innovation), the team is well equipped to help customers feel confident in how the Hybrid Electric fits into their fleet and delivers on efficiency benefits.
Stewart adds that the shift is being driven by larger organisations looking to reduce their environmental impact while maintaining performance. Stewart notes “A lot of our councils and our bigger fleets are now starting to lean towards Hybrid … we’re right in behind it”he explains. From early demos through to delivery, his team takes a hands-on approach - showing customers how the Hybrid Electric performs in real-world conditions and how it can slot seamlessly into their existing operations.
Looking Ahead
Stewart’s story shows that success in trucking comes from more than technical knowledge - it’s built on trust, dedication, and a genuine understanding of customer needs. His recognition as Salesperson of the Year highlights just how far that approach can take you.
Looking ahead, Stewart explains he’s committed to building a stronger, more capable team. “We’d like to grow our team and continue to lift our numbers.” With this mindset, Stewart and his team are poised to continue driving innovation, delivering exceptional service, and shaping the future of the trucking industry.
When you’re ready to invest in your next truck, speak to someone who puts long-term relationships first. Contact Stewart today and experience the difference.
